This season, Incu is exploring the art of conversation. From whispering a secret with a friend to passionately debating the meaning of life, we're staying curious and open to different points of view. Join us in engaging in endless discussions with each other.

The Inspiration

Curiosity is key to everything we do at Incu. When planning this season's campaign, we started thinking about curiosity and how important it is to stay curious to have a good conversation. We are always discussing new ideas, and how to improve on what we last did. Curiosity is what drives us to be better, and conversations are the vehicle that gets us there.

We love highlighting the Incu community and capturing real human moments in our campaigns. That's why this season we again included friends and family in the shoot. Brian from our Galeries Men's store, Leilani from our Sydney Ganni store, and our HR Manager’s Mum and Aunty, Jeanette and Yvonne. It brings an authenticity to everything we do.

This season we again collaborated with our friend and artist Carla Uriarte on the artwork for this campaign. Bringing a playful twist to the theme of ‘conversations’, Carla created original poems and artwork that can be seen in windows across our stores.

Shop the collection in store at Incu Womens on Ground Floor & Incu Mens on Lower Ground.